Hypeneedz: ad clip for a Yeezy

Starting point

A photo shows one side. Someone buying a sneaker wants to see several, and not as three images in a row but in one look.

Approach

Shot against greenscreen: the shoe turns once fully on its own axis. Then keyed out, so only the shoe is left, with no table, no edge, no ground.

In the scene it appears three times, offset against each other, each at a different point of the turn. That way several views are visible at once within seven seconds instead of one after another.

The background stays calm and lightly textured. A cut out object needs something for the eye to fix its edge against, otherwise it does not float, it sticks.

Result

Seven seconds showing a shoe from several sides, without a single cut.