Hypeneedz: Ugg banners and product shots

Starting point

A manufacturer supplies product images. They look the same everywhere, because they hang in every shop. A store that wants to stand apart shoots its own.

Approach

Shot in the studio on a sand coloured ground, the shoe on a white block, plus free shots without a plinth. The colour of the background comes out of the shoe itself. That way it sits in the frame without a hard contrast cutting it out, and the red of the trim stitching stays the only thing that stands out.

Two banners were built from the shots: the wide strip at 4320 by 1440 for the desktop shop, the tall format at 1500 by 2200 for the phone. In the wide one the shoe floats next to the wordmark, in the tall one above it. Same parts, two arrangements.

Result

Photography and design from one hand, from the studio setup to the finished banner in two formats.