Hypeneedz: Shop Banners and Sale Graphics

Starting point

Hypeneedz sold limited sneakers and clothing through its own online shop. A shop like that lives on occasions: a release, a holiday, a sale.

Every occasion needs images, and not one but a set. The wide strip for the desktop home page, the tall format for the phone, the story, the strip for the newsletter. This ran from 2022 to 2025.

Approach

Every campaign starts with the product, and I shot the product myself. That is the part that separates the work from a manufacturer image pulled off a server: the red Yeezy on a red ground, the Jordan held in a white glove, the Dunk against dark wood.

Around it, each occasion gets its own world. Paper and torn edges for the release announcements, black and white with thorns for Halloween, gold baubles and candlelight for Advent, paper cut snow for the winter sale.

Each campaign was delivered as a set: the wide strip for the shop at 4320 by 1440, the mobile format at 1500 by 2200, the story at 1080 by 1920, plus a newsletter strip running over 6000 pixels tall.

A banner is not one image in four sizes. At 4320 by 1440 the product sits next to the message, at 1500 by 2200 below it, and a story has room for only one of the two. Four formats means four arrangements of the same parts.

Result

Three years in which every occasion had its material: releases from the Travis Scott Air Jordan 1 to New Balance, Halloween, Advent with its own discount code, winter sale. Always the same formats, always my own photography.