Photography · 2025
A&F Doctors: Campaign Shoot in October
The first campaign shoot for the new identity: four models, warm gold, natural skin. It became the visual language of the website.
Disziplinen
- Fotografie
Starting point
There was not a single image of their own for the new website. Stock photos would have broken the idea of a personal practice straight away.
Approach
Four models in one day, all on the same warm gold gradient: soft light from the front, real skin texture instead of softening, and gestures that match the treatments, from the forehead to the lips.
Result
The images of the first version of the website all come from that day. Every face on the site is real.
This piece belongs to
- Web design for medical practices
Patients search first, then they call.
- Photography
Campaign, product, people and places, from concept to post-production.
These pages say how I build something like this and what it costs.
Planning something similar?
Five questions, about five minutes. That becomes your brief, and you get a quote with phases, prices and a schedule.
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