SEO & Visibility · 2026
A&F Doctors: SEO for Munich, from the north
A new practice in Unterschleißheim, online since October 2025, has to be found in Munich, against the city centre. Focused search work started in February 2026. After five months: four times the search impressions, position from 24 to 14, ten Munich treatment terms on page one.
Tools
- Google Search Console
- Next.js
Disziplinen
- Website
Starting point
A&F Doctors is a small practice for aesthetic medicine in Unterschleißheim, opened in October 2025, two doctors, findable on Google only by their own name. The competition sits in Munich’s city centre with years of head start. And the move to Munich was already planned: the site had to rank for Munich terms before the practice arrived there.
Approach
Not an advertising page but one page per treatment, with its own question, its own price, its own image, 43 of them. Structure without cannibalisation: one hub per topic, subpages with their own terms, so Google knows which page stands for what. The north as its own anchor, trend treatments as door openers where the city centre does not rank yet. Questions and answers on every page, readable for Google and AI search. Everything measured in Search Console, month by month.
Result
+345 %
search impressions, May to August versus January to April 2026
24 to 14
average position, April to July 2026
Rank 1
for “Botox Unterschleißheim”, with 180 clicks the strongest non-brand term
10
Munich treatment terms on page one, among them masseter, Sculptra, Lemon Bottle, Hylase
The big head terms such as “Lippen aufspritzen München” still sit on page three, where the city centre has years of head start. They follow with the move and the new location. Source: Google Search Console, 16 months, as of 17 September 2026.
This piece belongs to
- Web design for medical practices
Patients search first, then they call.
- Code
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