Web design for medical practices · Munich
Patients search first, then they call.
I build websites for medical practices around Munich: every treatment on its own page, with its own images and a price people can actually find. Plus an admin area where the team maintains texts, appointments and emails itself. Photography and branding come from the same hand.
What it turned into
A&F Doctors is a practice for aesthetic medicine in Unterschleissheim near Munich, opened in October 2025. At the start there was no mark, no photo of their own and no website.
- Website, magazine and practice CMS43 treatment pages with prices, a magazine, and an admin area where the practice runs content, appointments and emails itself.
- Visible in Munich, from the northFour times the impressions, average position from 24 to 14, ten Munich treatment terms on page one.
- More than 200 photos of their ownTwo shoots with real models, every treatment with its own set of images. Not a single bought picture on the site.
- Logo and identityAn ampersand built from the two doctors initials. No cross, no scalpel.
From the brand through the pictures to search: all from the same hand.
All the work for A&F Doctors on one page Get your practice website checked, free Logo and identityWhat a practice website has to do
One page per treatment
Someone searching for a treatment does not want your home page. Every treatment gets its own address, its own images and its own text.
Prices people can find
The most common question before the call. With the price on the page you get fewer callbacks and more appointments.
Appointments without the phone
A request, a callback or a real calendar. Whatever suits the practice, not whatever is in fashion.
Maintained by you
New treatment, new price, new article: the team does it in its own area, without calling me.
Real pictures
Stock photos break the idea of a personal practice instantly. I shoot rooms, team and treatments myself.
Found locally
Location, opening hours and treatments prepared so Google places the practice in its area, even against the city centre.
How it runs
- 01A talk at the practiceI look at how the surgery runs and who calls. After that I know what the site has to take off your hands.
- 02Offer by sectionsA fixed price per section, so you can decide what comes now and what comes later.
- 03Shoot and buildUsually a photo day with the team and treatments, then design, then build. You see every step in your own area.
- 04Launch and visibilityI put it live and take care of search afterwards. The A&F Doctors numbers come from the first months after launch.
What it costs
Prices net, as a starting point. What you actually need is in the offer.
- Website “Brand”from 3,900 €
- Photos half day790 €
- Photos full day1,400 €
- Logo890 €
- Visual identityfrom 2,400 €
- Website “System”from 8,900 €
What practices ask
What about German medical advertising law?
I keep an eye on it in text and images, for instance with before and after shots and with promises of results. What is allowed in your case is your legal advisers call, I implement it.
Do we really need a page per treatment?
If you want to be found through search, yes. A&F Doctors has 43 of them, and the terms that now sit on page one are exactly the treatment names.
Can we change the content ourselves?
Yes. Treatments, prices and articles are maintained by the team in its own area. If you would rather not, I do it and bill by the hour.
How long does a practice website take?
From the go-ahead to launch usually six to ten weeks, photo day included. It depends on how fast the medical texts are approved.
We are not in Munich itself. Does that still work?
Yes. A&F Doctors sits in Unterschleissheim and gets found in Munich. The road there is slower than from the city centre, but it works.
What does running it cost per month?
Running it, meaning hosting, backups, updates and monitoring, costs 39, 79 or 190 € net a month depending on the package. Upkeep I bill by the hour, or we agree a flat rate.
See all prices