Motion Design · 2021
Teffo Media: a logo in motion
Six seconds of logo animation for an agency working in the club scene. The mark rebuilt, taken into 3D, resolved in light.
Tools
- AiIllustrator
- Blender
- AeAfter Effects
- PrPremiere Pro
Disziplinen
- Branding
- Motion
Starting point
Teffo Media is an agency with a lot of work in clubs. A logo that appears in that world rarely sits on paper. It sits at the start of a video, on a screen in a dark room, and it has about six seconds.
Approach
The existing mark was first rebuilt cleanly in Illustrator, so that it exists as a shape and not as a picture. From that shape came the 3D model, and that is where the animation happens: pale and yellow trails of light gather on a black ground until the mark stands, with a beam below tearing the ground open.
It was assembled and cut in Premiere Pro at the end. Output at 2880 by 1620, large enough to stay clean on a screen in a room.
The animation carries on light rather than on sound, because it mostly runs where nobody turns the sound on.
Result
A six second opener the agency can put in front of its own videos.
This piece belongs to
- Design & branding
Logo, identity, packaging and print, through to the final file.
- Motion & animation
Social, screens, titles and brand in motion, for every channel.
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