Motion Design & Event · 2023
Signs: logo animation, flyer and aftermovie
For an event series: the logo animated in 3D, a moving vertical flyer and the aftermovie of the night.
Tools
- Blender
- AeAfter Effects
- PsPhotoshop
Disziplinen
- Branding
- Motion
Starting point
Signs is an event series. What remains of an event series is decided in the days before and the days after: first the flyer that makes someone keep the evening free, then the video showing what they missed.
Both run on a phone, vertical, and usually without sound.
Approach
The logo was rebuilt in 3D and animated as chrome: lettering that moves like liquid metal and reflects its surroundings while it does. That is exactly what carries without sound, because the reflection keeps moving even when nothing else does.
The flyer is not an image but a short film. Classical marble busts with a band of chrome and glitch across the eyes, neon in pink and cyan, and below it the date, the time and the names of the night. The busts are the link back to the logo: same material, same interference.
The aftermovie cuts the footage of the night down to thirty seconds, in the same vertical format.
The 3D overlays for the individual acts in the aftermovie are not mine.
Result
A set of logo, flyer and aftermovie that works before and after the evening, and in both cases without sound.
This piece belongs to
- Design & branding
Logo, identity, packaging and print, through to the final file.
- Motion & animation
Social, screens, titles and brand in motion, for every channel.
These pages say how I build something like this and what it costs.
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