Logo Design · 2026
AVL Recruiting Group: logo and wordmark
Wordmark and monogram for a recruiting agency: an A inside an upright diamond, with a geometric lettering, in two versions.
Tools
- AiIllustrator
Disziplinen
- Branding
Starting point
A recruiting agency needed a mark in 2023. A logo for an agency is rarely shown large: it sits small in a job posting, in an email signature, on a letterhead, and usually next to layouts nobody controls. So it had to hold up small and work without an environment of its own.
Approach
An A made from one heavy diagonal and a short counterpart sits inside an upright diamond with rounded corners. The diamond gives the mark a fixed outer shape that stays readable even when the inner form closes up at small sizes. Below it the lettering in a geometric sans, AVL RECRUITING set above GROUP, so the wordmark also stands on its own.
Delivered in two versions, one for light and one for dark grounds, both cut out, so the mark sits on any background without a box.
Result
A mark in three states: the monogram alone where the space is square, the wordmark alone where a line is left, and both together where it plays the lead. Made in 2023.
This piece belongs to
- Design & branding
Logo, identity, packaging and print, through to the final file.
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